Key takeaways
- 42.6% of UK pet groomers list no website (4,317 of 10,132): the 3rd highest share of the 36 categories we track.
- Liverpool has the most within 5 miles of the centre (47), followed by Glasgow and Stoke-on-Trent.
- 98.0% of those listings include a phone number, so most can be reached by phone or in person.
- “No website listed” is a lead signal, not proof: check booking apps, social profiles and a name search before you get in touch.
- Check whether a pet groomer is a limited company before emailing: sole traders must consent to marketing emails, texts and direct messages.
Where the pet groomers without websites are
Pet groomers with no website listed within 5 miles of each city centre, for the 10 UK cities with the most.
| City | Pet groomers listed | No website listed | Share |
|---|---|---|---|
| Liverpool | 92 | 47 | 51.1% |
| Glasgow | 76 | 35 | 46.1% |
| Stoke-on-Trent | 62 | 29 | 46.8% |
| Newcastle upon Tyne | 63 | 28 | 44.4% |
| Leeds | 65 | 26 | 40.0% |
| Belfast | 55 | 26 | 47.3% |
| Manchester | 56 | 24 | 42.9% |
| Hull | 44 | 24 | 54.5% |
| Bradford | 62 | 24 | 38.7% |
| Derby | 41 | 24 | 58.5% |
Your own area may hold more or fewer. A scan of your postcode checks the pet groomers within the radius you choose and shows which list no website.
What pet groomers use instead of a website
Groomers without a website usually take bookings by phone, Facebook messages or WhatsApp, and post before-and-after photos on Facebook or Instagram.
That works while the diary is full, but every new customer asks the same questions: price for their breed, how long it takes, vaccination requirements, whether the groomer handles nervous dogs.
What to pitch a pet groomer
Build the offer around what their customers need to find. The features worth leading with:
- Services and price ranges by dog size or breed, with typical appointment lengths.
- A first-visit page: vaccinations, temperament, what to bring and drop-off times.
- An enquiry or booking form that asks for breed, size and coat condition.
- Before-and-after photos, with the owner's permission.
- For mobile groomers, a service-area map and the towns they cover.
Check before you call
“No website listed” means the listing has no website link, not that the business has none. Before contacting a pet groomer:
- Check whether the groomer is mobile or home-based. The listed address may be a home, so contact them through their published business details only.
- Look at the Facebook page for a website link or online booking.
- Make sure the listing is current. Home-based groomers sometimes stop trading without removing their listing.
- Search the business name with its town to catch a website that simply isn't on the listing.
The guide to finding businesses without websites covers the full verification routine and has a free lead-tracking checklist.
How to approach pet groomers
Groomers have their hands full all day. Calls at opening time or the end of the afternoon are more likely to be answered.
Focus on time saved: a website that answers price, vaccination and first-visit questions cuts down the messages they reply to between appointments.
For wording, use the cold calling script or the cold email templates, and price the work with the UK website pricing guide.
UK outreach rules
Under PECR, sole traders and some partnerships count as individuals: only send them marketing emails, texts or social media messages if they have consented. Limited companies don't need to consent to marketing emails, but you must say who you are and offer an easy opt-out. Before calling, screen numbers against both the TPS and CTPS registers. See the ICO's business-to-business marketing guidance or our guide to UK outreach rules. This is general information, not legal advice.
Common questions
Do mobile dog groomers need a website?
They benefit more than most. Customers search “mobile dog groomer near me”, and a site with a clear service area, prices by size and an enquiry form turns those searches into bookings without endless messages.
Why does the data show so many pet groomers without websites?
The trade is dominated by sole traders and small salons that fill their diaries through local recommendations and Facebook. Listings in open map data often have only a name, address and phone number.