NoSite Leads

Original research · Edinburgh

Businesses without websites in Edinburgh

Within 5 miles of the centre of Edinburgh, 1,073 of 6,480 local businesses in open map data list no website (16.6%). The UK figure is 21.5%, and Edinburgh has the 25th highest share of the 30 cities we measured.

By NoSite Leads · Figures from our UK research, built from Overture Maps release 2026-09-23.1

Local businesses within 5 miles
6,480
No website listed (1,073)
16.6%
Social, booking or directory link only
3.0%
No-website listings with a phone number
82.9%

Key takeaways

  • 1,073 of 6,480 local businesses within 5 miles of the centre (16.6%) list no website: the 25th highest share of the 30 UK cities we measured.
  • That is 4.9 points below the UK figure of 21.5%.
  • The most no-website listings are cafés (201), restaurants (197), beauty salons (130).
  • 82.9% of those listings include a phone number.
  • “No website listed” describes the listing, not the business: check before you get in touch.

Edinburgh businesses without websites, by category

Share of Edinburgh listings with no website, by category
Barbers
44.6%
Nail salons
33.3%
Beauty salons
31.3%
Cafés
27.1%
Hair salons
22.7%
Cleaning services
18.0%
Florists
17.3%
Car repair & garages
15.9%
Bakeries
15.8%
Takeaways
15.2%

Source: NoSite Leads, Overture Maps release 2026-09-23.1. Within 5 miles of the centre; categories with 50+ listings.

Every category with at least one listing, sorted by the number with no website listed:

Businesses without websites in Edinburgh, by category
CategoryBusinessesNo website listedShareUK share
Cafés74320127.1%31.4%
Restaurants1,48619713.3%19.3%
Beauty salons41513031.3%42.3%
Barbers1757844.6%54.6%
Hair salons3357622.7%32.1%
Takeaways3875915.2%18.4%
Car repair & garages3084915.9%20.7%
Gyms & fitness studios397399.8%15.2%
Florists1913317.3%19.8%
Estate & letting agents354308.5%8.4%
Bakeries1772815.8%16.0%
Nail salons842833.3%45.0%
Cleaning services1001818.0%15.9%
Pet groomers451737.8%42.6%
Dentists203136.4%9.9%
Accountants144139.0%9.0%
Builders203115.4%6.2%
Massage therapists102109.8%16.6%
General contractors18195.0%6.4%
Roofing contractors58813.8%14.4%
Auto detailers44818.2%41.6%
Lawyers & solicitors18373.8%4.5%
Plumbers6357.9%8.6%
Landscapers5958.5%13.4%
Painters & decorators29413.8%29.8%
Locksmiths4948.2%8.9%
Physiotherapists6046.7%9.2%
Butchers21419.0%35.8%
Dry cleaners37410.8%19.8%
Electricians4624.3%9.4%
HVAC contractors3026.7%5.3%
Photographers4624.3%3.4%
Tyre shops18211.1%18.5%
Chiropractors2813.6%9.1%
Insurance agencies2214.5%3.7%
Moving companies300.0%0.8%

Categories can overlap (a pizza shop can be both a restaurant and a takeaway), so the rows add up to more than the 6,480 businesses counted once in the total. Shares from small counts move a lot with a few listings.

How Edinburgh compares with the UK

Categories where Edinburgh has a higher share of no-website listings than the UK as a whole:

  • Cleaning services: 18.0% in Edinburgh against 15.9% across the UK (18 of 100 listings).
  • Estate & letting agents: 8.5% in Edinburgh against 8.4% across the UK (30 of 354 listings).

And where it has a lower share:

Only categories with 50 or more listings within 5 miles are compared. The UK research has the national table and the method.

What “no website listed” means

These counts describe business listings, not businesses. A listing with no website link can belong to a business that has a website it never added, or one that relies on a Facebook page, Instagram or a booking app. Open map data also holds some trades better than others: tradespeople who work from home or a van often have no public listing at all.

Before contacting a business, open its listing, search its name with “Edinburgh”, and check its social pages. The guide to finding businesses without websites covers the full routine.

UK outreach rules

Under PECR, sole traders and some partnerships count as individuals: only send them marketing emails, texts or social media messages if they have consented. Limited companies don't need to consent to marketing emails, but you must say who you are and offer an easy opt-out. Before calling, screen numbers against both the TPS and CTPS registers. See the ICO's business-to-business marketing guidance or our guide to UK outreach rules. This is general information, not legal advice.

Other UK cities

The same measure for the other 29 cities, highest share first: