Key takeaways
- 516 of 2,186 local businesses within 5 miles of the centre (23.6%) list no website: the 7th highest share of the 30 UK cities we measured.
- That is 2.1 points above the UK figure of 21.5%.
- The most no-website listings are cafés (87), restaurants (77), beauty salons (71).
- 86.8% of those listings include a phone number.
- “No website listed” describes the listing, not the business: check before you get in touch.
Swansea businesses without websites, by category
- Barbers
- 50.0%
- Beauty salons
- 42.3%
- Cafés
- 38.5%
- Hair salons
- 35.3%
- Florists
- 31.5%
- Restaurants
- 19.3%
- Takeaways
- 18.6%
- Gyms & fitness studios
- 18.5%
- Car repair & garages
- 17.9%
- Cleaning services
- 15.7%
Source: NoSite Leads, Overture Maps release 2026-09-23.1. Within 5 miles of the centre; categories with 50+ listings.
Every category with at least one listing, sorted by the number with no website listed:
| Category | Businesses | No website listed | Share | UK share |
|---|---|---|---|---|
| Cafés | 226 | 87 | 38.5% | 31.4% |
| Restaurants | 398 | 77 | 19.3% | 19.3% |
| Beauty salons | 168 | 71 | 42.3% | 42.3% |
| Car repair & garages | 246 | 44 | 17.9% | 20.7% |
| Hair salons | 119 | 42 | 35.3% | 32.1% |
| Barbers | 68 | 34 | 50.0% | 54.6% |
| Takeaways | 145 | 27 | 18.6% | 18.4% |
| Gyms & fitness studios | 119 | 22 | 18.5% | 15.2% |
| Florists | 54 | 17 | 31.5% | 19.8% |
| Nail salons | 28 | 13 | 46.4% | 45.0% |
| Pet groomers | 30 | 13 | 43.3% | 42.6% |
| Auto detailers | 21 | 11 | 52.4% | 41.6% |
| Bakeries | 46 | 9 | 19.6% | 16.0% |
| Cleaning services | 51 | 8 | 15.7% | 15.9% |
| Tyre shops | 33 | 8 | 24.2% | 18.5% |
| Estate & letting agents | 100 | 8 | 8.0% | 8.4% |
| Roofing contractors | 20 | 6 | 30.0% | 14.4% |
| Massage therapists | 27 | 5 | 18.5% | 16.6% |
| Builders | 68 | 4 | 5.9% | 6.2% |
| Landscapers | 15 | 4 | 26.7% | 13.4% |
| Dentists | 43 | 4 | 9.3% | 9.9% |
| Chiropractors | 13 | 4 | 30.8% | 9.1% |
| General contractors | 66 | 3 | 4.5% | 6.4% |
| Painters & decorators | 5 | 3 | 60.0% | 29.8% |
| Physiotherapists | 18 | 3 | 16.7% | 9.2% |
| Dry cleaners | 12 | 3 | 25.0% | 19.8% |
| Electricians | 17 | 2 | 11.8% | 9.4% |
| Accountants | 46 | 2 | 4.3% | 9.0% |
| Insurance agencies | 24 | 2 | 8.3% | 3.7% |
| Locksmiths | 13 | 1 | 7.7% | 8.9% |
| Lawyers & solicitors | 41 | 1 | 2.4% | 4.5% |
| Plumbers | 21 | 0 | 0.0% | 8.6% |
| HVAC contractors | 15 | 0 | 0.0% | 5.3% |
| Moving companies | 1 | 0 | 0.0% | 0.8% |
| Photographers | 7 | 0 | 0.0% | 3.4% |
| Butchers | 10 | 0 | 0.0% | 35.8% |
Categories can overlap (a pizza shop can be both a restaurant and a takeaway), so the rows add up to more than the 2,186 businesses counted once in the total. Shares from small counts move a lot with a few listings.
How Swansea compares with the UK
Categories where Swansea has a higher share of no-website listings than the UK as a whole:
- Florists: 31.5% in Swansea against 19.8% across the UK (17 of 54 listings).
- Cafés: 38.5% in Swansea against 31.4% across the UK (87 of 226 listings).
- Gyms & fitness studios: 18.5% in Swansea against 15.2% across the UK (22 of 119 listings).
And where it has a lower share:
- Barbers: 50.0% against 54.6% across the UK.
- Car repair & garages: 17.9% against 20.7% across the UK.
- General contractors: 4.5% against 6.4% across the UK.
Only categories with 50 or more listings within 5 miles are compared. The UK research has the national table and the method.
What “no website listed” means
These counts describe business listings, not businesses. A listing with no website link can belong to a business that has a website it never added, or one that relies on a Facebook page, Instagram or a booking app. Open map data also holds some trades better than others: tradespeople who work from home or a van often have no public listing at all.
Before contacting a business, open its listing, search its name with “Swansea”, and check its social pages. The guide to finding businesses without websites covers the full routine.
UK outreach rules
Under PECR, sole traders and some partnerships count as individuals: only send them marketing emails, texts or social media messages if they have consented. Limited companies don't need to consent to marketing emails, but you must say who you are and offer an easy opt-out. Before calling, screen numbers against both the TPS and CTPS registers. See the ICO's business-to-business marketing guidance or our guide to UK outreach rules. This is general information, not legal advice.
Other UK cities
The same measure for the other 29 cities, highest share first:
- Hull 27.8%
- Stoke-on-Trent 26.4%
- Belfast 26.4%
- Liverpool 26.0%
- Bradford 25.7%
- Newcastle upon Tyne 24.3%
- Glasgow 23.4%
- Coventry 22.8%
- Sheffield 22.1%
- Birmingham 21.8%
- Manchester 21.7%
- Leicester 21.5%
- Aberdeen 21.2%
- Nottingham 21.2%
- Plymouth 21.0%
- Derby 20.2%
- Leeds 20.0%
- Southampton 18.6%
- York 18.5%
- Cardiff 18.2%
- Norwich 17.5%
- Brighton 16.9%
- Bristol 16.6%
- Edinburgh 16.6%
- Milton Keynes 15.7%
- Reading 15.4%
- Oxford 14.8%
- London 14.3%
- Cambridge 14.0%