Key takeaways
- 948 of 3,593 local businesses within 5 miles of the centre (26.4%) list no website: the 2nd highest share of the 30 UK cities we measured.
- That is 4.9 points above the UK figure of 21.5%.
- The most no-website listings are beauty salons (176), car repair & garages (140), restaurants (113).
- 89.0% of those listings include a phone number.
- “No website listed” describes the listing, not the business: check before you get in touch.
Stoke-on-Trent businesses without websites, by category
- Barbers
- 60.3%
- Beauty salons
- 52.2%
- Nail salons
- 50.0%
- Pet groomers
- 46.8%
- Hair salons
- 41.7%
- Car repair & garages
- 31.5%
- Florists
- 27.7%
- Cafés
- 26.6%
- Gyms & fitness studios
- 22.4%
- Restaurants
- 21.7%
Source: NoSite Leads, Overture Maps release 2026-09-23.1. Within 5 miles of the centre; categories with 50+ listings.
Every category with at least one listing, sorted by the number with no website listed:
| Category | Businesses | No website listed | Share | UK share |
|---|---|---|---|---|
| Beauty salons | 337 | 176 | 52.2% | 42.3% |
| Car repair & garages | 445 | 140 | 31.5% | 20.7% |
| Restaurants | 521 | 113 | 21.7% | 19.3% |
| Hair salons | 218 | 91 | 41.7% | 32.1% |
| Barbers | 146 | 88 | 60.3% | 54.6% |
| Cafés | 241 | 64 | 26.6% | 31.4% |
| Takeaways | 302 | 42 | 13.9% | 18.4% |
| Gyms & fitness studios | 183 | 41 | 22.4% | 15.2% |
| Pet groomers | 62 | 29 | 46.8% | 42.6% |
| Nail salons | 52 | 26 | 50.0% | 45.0% |
| Florists | 83 | 23 | 27.7% | 19.8% |
| Auto detailers | 49 | 19 | 38.8% | 41.6% |
| Butchers | 33 | 16 | 48.5% | 35.8% |
| Bakeries | 83 | 13 | 15.7% | 16.0% |
| General contractors | 157 | 13 | 8.3% | 6.4% |
| Tyre shops | 46 | 12 | 26.1% | 18.5% |
| Landscapers | 48 | 11 | 22.9% | 13.4% |
| Builders | 144 | 10 | 6.9% | 6.2% |
| Estate & letting agents | 139 | 10 | 7.2% | 8.4% |
| Dentists | 81 | 9 | 11.1% | 9.9% |
| Roofing contractors | 45 | 7 | 15.6% | 14.4% |
| Accountants | 58 | 7 | 12.1% | 9.0% |
| Cleaning services | 62 | 6 | 9.7% | 15.9% |
| Painters & decorators | 18 | 5 | 27.8% | 29.8% |
| Lawyers & solicitors | 70 | 4 | 5.7% | 4.5% |
| Dry cleaners | 14 | 4 | 28.6% | 19.8% |
| Electricians | 52 | 3 | 5.8% | 9.4% |
| Locksmiths | 25 | 3 | 12.0% | 8.9% |
| Massage therapists | 24 | 3 | 12.5% | 16.6% |
| Physiotherapists | 33 | 2 | 6.1% | 9.2% |
| Insurance agencies | 32 | 2 | 6.3% | 3.7% |
| HVAC contractors | 36 | 1 | 2.8% | 5.3% |
| Photographers | 16 | 1 | 6.3% | 3.4% |
| Plumbers | 22 | 0 | 0.0% | 8.6% |
| Moving companies | 3 | 0 | 0.0% | 0.8% |
| Chiropractors | 6 | 0 | 0.0% | 9.1% |
Categories can overlap (a pizza shop can be both a restaurant and a takeaway), so the rows add up to more than the 3,593 businesses counted once in the total. Shares from small counts move a lot with a few listings.
How Stoke-on-Trent compares with the UK
Categories where Stoke-on-Trent has a higher share of no-website listings than the UK as a whole:
- Car repair & garages: 31.5% in Stoke-on-Trent against 20.7% across the UK (140 of 445 listings).
- Beauty salons: 52.2% in Stoke-on-Trent against 42.3% across the UK (176 of 337 listings).
- Hair salons: 41.7% in Stoke-on-Trent against 32.1% across the UK (91 of 218 listings).
And where it has a lower share:
- Cleaning services: 9.7% against 15.9% across the UK.
- Cafés: 26.6% against 31.4% across the UK.
- Takeaways: 13.9% against 18.4% across the UK.
Only categories with 50 or more listings within 5 miles are compared. The UK research has the national table and the method.
What “no website listed” means
These counts describe business listings, not businesses. A listing with no website link can belong to a business that has a website it never added, or one that relies on a Facebook page, Instagram or a booking app. Open map data also holds some trades better than others: tradespeople who work from home or a van often have no public listing at all.
Before contacting a business, open its listing, search its name with “Stoke-on-Trent”, and check its social pages. The guide to finding businesses without websites covers the full routine.
UK outreach rules
Under PECR, sole traders and some partnerships count as individuals: only send them marketing emails, texts or social media messages if they have consented. Limited companies don't need to consent to marketing emails, but you must say who you are and offer an easy opt-out. Before calling, screen numbers against both the TPS and CTPS registers. See the ICO's business-to-business marketing guidance or our guide to UK outreach rules. This is general information, not legal advice.
Other UK cities
The same measure for the other 29 cities, highest share first:
- Hull 27.8%
- Belfast 26.4%
- Liverpool 26.0%
- Bradford 25.7%
- Newcastle upon Tyne 24.3%
- Swansea 23.6%
- Glasgow 23.4%
- Coventry 22.8%
- Sheffield 22.1%
- Birmingham 21.8%
- Manchester 21.7%
- Leicester 21.5%
- Aberdeen 21.2%
- Nottingham 21.2%
- Plymouth 21.0%
- Derby 20.2%
- Leeds 20.0%
- Southampton 18.6%
- York 18.5%
- Cardiff 18.2%
- Norwich 17.5%
- Brighton 16.9%
- Bristol 16.6%
- Edinburgh 16.6%
- Milton Keynes 15.7%
- Reading 15.4%
- Oxford 14.8%
- London 14.3%
- Cambridge 14.0%